So it turns out nobody really reads postcards carefully. Here’s a postcard I recently received from Toronto’s Science Centre to demonstrate this point:
Waht’s Giong on Hree?
It deosn’t mttaer in waht oredr the ltteers in a wrod are, the olny iprmoatnt tihng is taht the frist and lsat ltteer be at the rghit pclae. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the the wrod as a wlohe.
Wonder what else you’ll discover at the Ontario Science Centre? Look inside!”
I got this item along with a bunch of other mail and quickly sped read it without even noticing anything different for a few seconds. Even then I can read it absolutely the same as passages spelled correctly.
I thought it was one of the most interesting advertisements I’ve ever received. It’s also rather fascinating proof that we really don’t raed aynhntig vrey persceliy!
Having dug up some buried treasures from my pile of stuff still kept at my Dad’s place recently, I’ve been showcasing the long-lost postcards. I haven’t seen these in years (okay decades) and forgot they existed.
Like this, my first enumeration card from Elections Ontario. It was the first election I was old enough to vote in. I was really excited to vote (back when I actually felt when there was a chance that self-serving right-wingers wouldn’t always win – yes I’m talking to you Rob Ford and Stephen Harper).
The back side has the details of the election – for the Ontario government – and my polling station.
The election was during my first ever frosh week at university, so I had to go to an advance poll. That election was very memorable (as was the frosh week) as the formerly-popular governing party lost in a landslide to our labour party (the New Democrat Party). It was the first – and only – time the NDP formed a government in Ontario, and we got Bob Rae as a premier (whom I met several times – very nice guy, BTW).
Over the years I have got a bunch of direct mail postcards – most of them are not very inspired or effective. Yet as an addict collector, I keep them all.
This item below is my absolute favourite advertisement postcard:
I loved this so much I had it on my wall for ages. It’s effective as a promo in getting my attention, being memorable, and motivational. The woman is so kindly encouraging me to get with the plan, despite how direly out of it I apparently am (my estimate judging by the 1950s imagery of this postcard is that I have been out of it since then – even before I was born I was behind the times!)
Here’s the back detailing what exactly “the Plan” is:
It didn’t motivate me to buy insurance, but I do strive to get with the plan!
Today I’m at Canada’s Digital Media Summit. I heard about this conference on the (analog) radio and will be blogging about it on my other blog, Webslinger.
Even though in my day/night job I’m a PhD researcher and consultant on new and digital media, I still like old media. So I heard about a conference on digital media via old media. I love the blend of old & digital. Like this blog – a digital forum for my old media print postcards.
So in honour of this blend of old and new, here’s a postcard I got from Canadian Internet Registration Authority (CIRA). I thought it was odd that a leader in Canada’s internet sent me a postcard instead of an email.
I love personalized postcards a lot! (I’ll be blogging more about this postcard genre soon). But as this proves, the blend old and digital media works.