Earlier this weekend, I blogged about how I had recently learned about a new genre of postcards: business reply postcards. Business reply postcards are the cards that companies use to get their customers to mail them to give them info or future business. I only discovered this genre recently and didn’t have any specimens in the Collection. Luckily, I have a tendency to save a lot of stuff and I found some business reply postcards from magazines or products purchases ages ago. The first type I posted about were ones for magazine subscriptions.
The other type I could find were for warranties. Nowadays most warranty information is filled out online, so this genre is dying out. Luckily, I have one from our washing machine that was just a few years old. I love how it’s multicoloured and so efficiently designed (although it is snarky that they make Canadians pay for postage).
The second one I could find was for a Kitchen Aid blender that my wife bought about 2 decades ago. It was our first big purchase as a couple (it was too make delicious, potent frozen drinks like daquiris and pina coladas). We went deluxe and got Kitchen Aid as the amount of ice chopping we did was extensive and we’d already killed lesser blenders. Many years later this Kitchen Aid blender is still going strong, which is good because I never filled out my warranty information apparently! I might not have filled it out as it was incredibly lengthy – they wanted pages of info – I’ve only included a small sample of the info they wanted.
I scoured the house and these are all the business reply postcards I could find. I’m glad I snagged a few before this completely dies out. I imagine I probably will never see any more of them. But of course I’ll be on the lookout, and will let you know here if I do.