Although over the past 20 years I noticed that at the same time normal postcards are dying out, so-called postcards for promotional have become increasingly popular (it’s more than just motels offering them now). The term “postcard” is used for any print item of approximately 4×6 inches.
But most of these things are not formatted (or ever intended) to be mailed or have an individual’s message added. Their backs are often either blank or completely filled with marketing copy.
Case in point, we were celebrating my daughter birthday last week in Niagara Falls’ Rainforest Cafe. A photographer came to our table and asked if we’d like our picture on a free postcard.
I was super excited of course. I knew this was a ploy to get me to buy something at overpriced rates (I did). But I didn’t care as the prospect of a postcard was too attractive to pass up.
What we got was this:
It is a nice family picture with a fun border – but it is a “souvenir photo” and not a postcard!
It is printed on photo paper – horrible (if not impossible) to put through the mail and the blank is back. Really, it is just a photo, dammit!
Luckily, as with most places in the Falls they sold actual postcards:
And it has a proper back: