Today is Cheese Day!!!! Cheese is one of my greatest pleasures in life, so it gives me great joy to celebrate this holiday.
I’ve been waiting for such a special occasion to showcase this bizarre gem from the Collection depicting the rightful worship of cheese:
We got this giveaway postcard in 2005 at a variety store, Couche-Tard in Montreal, Quebec. It was a strange advertisement for an incredibly strange frozen drink, sloche, – presumably flavoured as “Tropical Cheddar”.
All these years, I never understood why anyone would drink a frozen cheese beverage and the role of the freakish mice. Thanks to the Internet, I found out about the ad campaign. There’s even an odd, but funny, video to accompany this cheesy ad campaign:
The back caption adds to the mystery:
“Souri-souri, archipel de Chizi Wizi. Sacrifice rituel”.
Which seems to be something about smiling, Cheese Wiz islands and sacrificial rituals.
My daughter was a baby when we got this postcard, since she couldn’t write anything I decided to trace her hand.
“Baby’s handprint. It’s actually a bit smaller as she wiggled so much while we were tracing her hand.”
Bon appetit on this joyous jour du frommage!