It’s the time of year for gifts and I certainly love to get postcards as gifts. It’s best to get them in the mail, but I’m happy to get postcards that businesses give out.
I have a few gems of such giveaway postcards. Such gift postcards are most often found in racks in restaurants, hotels, and theatres – thereby earning the name “rack cards”.
Rack cards that aren’t actually postcards are ubiquitous nowadays and a real disappointment for me. Lots of businesses and special events have a rack card, but it’s rare that these cards have the space for a stamp and address to enable them to be mailed and thus be a postcard.
So when I encounter a business handing out free proper postcards, it’s like Christmas comes early for me.
Below are some of my favourites. They are from the Canadian furniture maker and store, EQ3 (where I got my favourite chair) from about 7 years ago.
I like their graphic design – a higher visual quality than usually found on giveaways.
EQ3 offered a few postcards in this style. But although the above one is just generally hip and youthful (reflecting the store’s focus). The others are laden with a sex-sells subtext:
That may look like a non-descript bed and linens, but as the knowing gaze of the woman asserts. with this trendy boudoir set she’ll need that sexy lingerie.
Here’s another one, even less subtle:
Two women, one man, three smoldering glances, and one sectional. Just when we thought sectionals were out – the possibilities they offer seem extraordinary.
If only all giveaway postcards were this much fun!
