Over the years I have got a bunch of direct mail postcards – most of them are not very inspired or effective. Yet as an addict collector, I keep them all.
This item below is my absolute favourite advertisement postcard:
I loved this so much I had it on my wall for ages. It’s effective as a promo in getting my attention, being memorable, and motivational. The woman is so kindly encouraging me to get with the plan, despite how direly out of it I apparently am (my estimate judging by the 1950s imagery of this postcard is that I have been out of it since then – even before I was born I was behind the times!)
Here’s the back detailing what exactly “the Plan” is:
It didn’t motivate me to buy insurance, but I do strive to get with the plan!